2023 NIRSA/ACUI Collegiate Marketing Institute
December 6-8, 2023
Magnolia Hotel • Denver, Colorado
An engaging marketing plan allows you to draw attention and new energy to your programming while building strong relationships with your current students, staff, members, and sponsors.
With the increasing competition for students and the need for campus programs and facilities to support student success, marketing is becoming an increasingly critical competency of higher education professionals.
Join campus recreation, college union, and student activities professionals to share best practices and trends in campus marketing! Learn how to tackle the challenges of being a successful marketing professional in today’s competitive higher education industry.
A collaborative event produced by NIRSA and ACUI, two higher education associations with a common goal of building healthy campus communities, this event is valuable for both experienced marketers and those new to the field.
Once again ACUI will be partnering with NIRSA to offer more sessions and diverse material. Valuable for both experienced marketers and those new to the field, the educational sessions of the 2023 Collegiate Marketing Institute, presented by NIRSA & ACUI deliver winning strategies through a discussion of both current marketing trends and tried-and-true best practices. NIRSA & ACUI are excited to invite attendees to this in-person event where the focus will be on engaging with colleagues and how to push your marketing efforts to new levels. Join us December 6-8, 2023.
Registration for the 2023 Collegiate Marketing Institute will open on Monday, July 10, 2023!
Presentation Proposals
Check back soon details!
Share your best practices, new approaches, and favorite trends for marketing within the higher education setting. The deadline to submit has been extended through Friday, July 14, 2023!
Travel & Lodging
Details will be available in July!
Magnolia Hotel Denver
818 17th Street, Denver, CO 80202
$159 per night
The room block is limited and reservations will be on a first come, first serve basis.
Schedule
Check back soon for details!
All times are Eastern
Tuesday, November 2
Noon-4:00pm
Noon-1:00pm – Welcome and Keynote
1:15-2:00pm – Breakout Sessions
2:15-3:00pm – Breakout Sessions
3:15-4:00pm – Networking
Wednesday, November 3
Noon-4:00pm
Noon–12:45pm – Featured Session
1:00–1:45pm – Breakout Sessions
2:00–2:45pm – Breakout Sessions
3:00–4:00pm – Networking
Thursday, November 4
Noon-4:00pm
Noon–12:45pm – Breakout Sessions
1:00–1:30pm – Roundtables
1:30–2:00pm – Roundtables
2:15–3:00pm – Featured Session
3:00–4:00pm – Networking
Meet Our Clinicians
Amy Rask
Amy started her career as an intramural soccer official in 2006 and has been a US Soccer Grassroots referee since 2011. From there, she worked her way to two youth national championship finals selections (2013 National Premier League U15 Boys & 2013 US Club Soccer National Cup U17 Boys), NIRSA Region V Club Soccer referee (2013), and Texas high school playoffs (2012, 2013). She has also officiated matches within Elite Clubs National League, US Soccer Development Academy, Olympic Development Program, and US Youth Soccer’s Colorado State Cup/President’s Cup.
Sylvain Tchaptchet
Pennsylvania State University
Sylvain started his career as an intramural soccer official in 2013. Since 2013, he has officiated youth soccer clubs in the DC, Maryland, and Virginia areas. He is also a certified high school soccer official and was selected as a President’s Cup official in 2015. Alongside officiating, he has also participated in club soccer at both the University of Maryland and Oklahoma State (2013-2019). He also has a US Soccer grade D coaching license to round out his soccer expertise.
Nicole Green
University of Michigan-Ann Arbor
Nicole started her career as an intramural soccer official in 2001. From there she was an intramural sports professional turned Rec Sports facility manager as well as a part-time professional referee. During this time, she officiated in the Big Ten, Big 12, MAC, Horizon and Conference USA conferences. She worked her way to the Big Ten Championships in 2016, 2018, and 2019 and the NCAA Division III National Championships in 2017, 2018, and 2019. In addition to her work for the NCAA, Nicole is currently a US Soccer National Referee candidate and most recently officiated the 2020 NISA Championship Tournament final.
Who should attend
Intramural Sports professionals of all levels seeking education on programming strategies and rebuilding our staff post-pandemic.
Core competency domains
Programming
Business Management
Human Resources Management
Learning Outcomes
Develop strategies for re-building your student staff
Incorporate non-traditional programming
Modify financial structures to support successful programs
Utilize resources and training materials to improve officials’ development
Create a network of peers who can support you through your journey
Topics Covered in this Institute
Non-Traditional and Walk-Up Events
Pay to Play Structures & Strategies
Rebuilding Our Student Staff
Ask the Experts: Officials Development
Registration Information
Registration opens soon!
| Institutional Bundle Applies to: institutional members -Up to 5 people from same member institution, they do not need to be NIRSA individual members |
$299 |
| Additional Institutional Reg? | |
| Premier Applies to: individual members from a member institution |
$99 |
| NIRSA Members Applies to: individual members |
$129 |
Live program registration capacity: 500
- Price includes live program & recorded content until August 31, 2021